State-of-the-art mobile technology comes to life on Visit London stand
02 December 08
Visit London’s EIBTM stand (#G110) will be showcasing groundbreaking new mobile technology which could enhance any delegates stay in a city.
Nokia Point & Find is a new, innovative service that enables people on the move to access content on the internet, simply by pointing their camera phone at real-world objects that are tagged with information accessible through the internet.
The Nokia Point & Find service will launch a free beta programme on Nokia N95 devices soon in the UK, conntecting consumers with movie content, reviews, showtimes and ticket purchase capabilities – all accessible by pointing the phone at movie posters.
Nokia Point & Find also offers a platform for 3rd parties such as agencies, brand advertisers, content providers, entertainment properties, venues, etc to build a bespoke service to reach their customers by deploying customized experiences, campaigns, promotional activities and work with event planners.
Through the Visit London demonstration, Nokia Point & Find showcases a future vision where with almost instant connection delegates and business clients can get relevant, useful information on the go and discover more about the world around them.
Barbara Jamison, Sales Manager Europe at Visit London commented:” We are delighted to be able to showcase this groundbreaking new technology on our EIBTM stand. Visitors will be able to try out the new technology and get instant information back from a number of our partners on the stand. This technology would be perfect to use for delegates coming to London, and would mean information could be pre-loaded so they could offer delegates the latest special offers or activity information.”
Ethelbert Williams, Head of Marketing, Nokia Point & Find added
"When consumers are on the move, they need relevant information, real-time. The convergence of mobile technologies allows content providers and advertisers to reach consumers with contextually relevant messages more easily. Nokia Point & Find brings to market an exciting new service to capitalise on the opportunity to deliver relevant content such as hotel reviews, restaurant details or event information; simply by pointing a camera phone at realworld objects."
www.nokia.com/pointandfind ENDSNotes to Editors
Visit London is the official visitor organisation for London. A leader in best practice destination marketing, Visit London promotes the UK capital globally, across Britain and to Londoners targeting leisure and business visitors. Visit London works in partnership with the Mayor of London, the London Development Agency, London Councils and the tourism industry.
Contact
For further information please contact
Chloe Couchman
Business & Major Events PR Manager
Visit London
6th Floor,
2 More London Riverside, London SE1 2RR, UK
Tel: +44 (0)20 7234 5727
Fax: +44 (0)20 7234 5751
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